Two hotels down the street can have the same rooms and the same reviews and still end the year far apart. Often the difference is pricing: what each charged on which nights, when they pushed rate and when they pushed occupancy, and whether they required a minimum stay on the nights that sell out anyway.
Hotel revenue management is the work of making those decisions on purpose. Hotel QA offers it as a standalone service for independent hotels, and it’s also included in our Virtual GM plan.
What our revenue management service covers
- Competitor tracking. Watching your competitive set’s rates, availability and restrictions, so your prices reflect your real market.
- Rate strategy. Deciding when to drive rate and when to drive occupancy, by season, day of week and demand.
- Stay restrictions. Knowing when a two- or three-night minimum makes sense, and when it costs you bookings.
- Rate updates. Keeping rates current in your PMS and on your booking channels as demand changes.
- Channel mix. Balancing OTA bookings with direct bookings, alongside our OTA management.
- Regular reviews with you. What’s booked, what’s coming up and what we’re changing, in plain language.
Why independent hotels need it
Brand hotels have revenue teams and pricing systems behind them. Most independent hotels set rates once a season, or match whatever the hotel next door is charging. That leaves money on the table on high-demand nights and leaves rooms empty on slow ones. A dedicated revenue manager watches the market for you and adjusts before the dates arrive, not after.
Revenue management on its own or with a Virtual GM
| Revenue management service | Virtual GM (full service) | |
|---|---|---|
| Rates, restrictions and competitor tracking | Included | Included |
| OTA management | Available separately | Included |
| 24/7 calls, guest messages and reservations | Available separately | Included |
| Staff support and daily operations | Not included | Included |
How it works
- Free consultation. We learn about your property, your market and your goals.
- Market review. We look at your competitive set, your booking history and your current rates and restrictions.
- A pricing strategy. We agree on the approach and how hands-on you want to be.
- Ongoing management. We monitor demand and competitors and keep your rates and restrictions current.
Hotel revenue management: common questions
Do I need special software for revenue management?
Not necessarily. We work with your property management system and booking channels. If a revenue management tool would help your property, we’ll tell you why before you spend anything.
Who has the final say on rates?
You do. We recommend and manage rates around the strategy we agree on, and you decide how much control to hand over.
How much does it cost?
It depends on your property and how involved you want us to be. We’ll put together a plan and a quote during a free consultation.
Talk to our team
Find out what better pricing could mean for your property: book a free consultation or call (813) 553-4412.